I don't believe that Cyber Security should be sold on fear, the realities are scary enough, lets focus on them instead.
I have worked for the last couple of years as a Security Operations Manager, this has exposed me to many areas of Cyber Security and I have seen various industries taking various approaches to it. I don't think that there is any 'one size fits all' solution, but I can, and hopefully will, share with you some of my thoughts about Cyber Security and events / products pertaining to the industry here.
If you like or don't like anything I say, please, let me know via one of my social channels - twitter is probably best for a speedy response. Unlike many, I love to know when I am wrong, because I can learn from it and be better moving forward!